Cross-border electric retail exports are continued to heat up, become a pool of foreign trade firms "nuggets". Through the Internet, from the display of goods to buyers to place an order, payment to the seller shipped, enterprises and individuals via e-mail and instant messaging tool and the domestic and foreign buyers, sellers of small volume trade exchanges, and gradually becomes the trend through the network.
在位于城东街道的温岭电子商务创业园里,就有一个面积达2000多平方米的地方,这里是未来温岭跨境电商的集聚地。“此前就有来自韩国、新西兰等20多个国家的跨境企业组成的团队,前来电商创业园考察,欲在这里设销售点。”温岭电子商务创业园董事长马胜利告诉记者。
In the business park is situated in the east of Wenling electronic commerce street, there is an area of more than 2000 square meters of the place, here is the gathering place of the future Wenling cross-border business. "It was composed from South Korea, New Zealand, cross-border business in more than 20 countries team, came to electric business park study, to set up sales point here." Wenling e-commerce venture Park chairman Ma Shengli told reporters.
而在这个电商创业园里,还有两家国内的跨境电商已开始装修店面,预计在9月底就会在温岭“安家”,这也是台州首批跨境电商。
In this business venture Park, there are two domestic and cross-border dealers have begun decoration stores, is expected at the end of 9 will be in Wenling "installation", this is also the Taizhou first cross-border business.
“温岭外贸企业众多,我们鼓励企业拓展出口线上市场。”市商务局电子商务科相关负责人说,“此后,我们也将出台相关政策,助推温岭跨境电商发展。”
"Many foreign trade enterprises in Wenling, we encourage enterprises to expand export and on-line market." Municipal Bureau of Commerce Electronic Commerce Department of the relevant responsible person said, "then, we will also introduce relevant policies, to boost the Wenling cross-border electric business development."
轻工业国外受欢迎,跨境电商看中温岭产品
Light industry foreign popular cross-border business, fancy Wenling products
“这次入驻温岭的两家跨境电商一家来自北京,一家则是在义乌经营多年跨境贸易。”马胜利说,“他们之所以选择温岭,一方面看中了园区的集聚效应,另一方面则是因为温岭的产品。”
"This enter Wenling two cross-border business of a company from Beijing, a company is operating for many years the cross-border trade in Yiwu." Ma Shengli said, "they chose Wenling, one hand look agglomeration Park, on the other hand it is because the product of Wenling."
“来自义乌的这家跨境电商企业,去年成交额达1.7亿元,今年规模将更大。该企业负责人看中了温岭的汽车饰品和鞋帽,这两样产品在温岭早已形成规 模。且这几年,温岭不少汽车饰品企业在快速布局全国线下市场网络的同时,也已开始竞相从线上进行扩张。而北京的跨境电商则是对温岭的童装和鞋子颇感兴趣, 如今货物已‘进驻’到园里。”马胜利说。
"From the Yiwu cross-border business enterprises, turnover amounted to 170000000 yuan last year, this year would be bigger. The responsible person of the enterprise took a fancy to Wenling car accessories and shoes, these two products in Wenling has already formed the scale. And this a few years, many enterprises in Wenling automobile accessories line fast layout of national market network at the same time, also are expanding from the line. While cross-border electric Beijing is to Wenling children's clothing and shoes with interest, now the goods have been 'stationed in' to the garden." Ma Shengli said.
在马胜利看来,这几年国内跨境电商发展增速很快,国内的轻工业,国外的食品、奶粉、化妆品等……每天都以数万起的成交规模发生在卖家与消费者之间。而海淘一族的兴起,也是跨境电商市场巨大的一个表现。
In Ma Shengli's view, in recent years the domestic cross-border electric growth quickly, domestic light industry, foreign food, milk powder, cosmetic etc....... Every day to clinch a deal the scale of tens of thousands of up between sellers and consumers. But the sea Tao gens also rise, cross-border business market a huge performance.
记者查资料发现,去年我国跨境电商的交易额为700亿元,从2008年到2013年,年复合增长率高达31%。护肤美妆、婴幼儿食品、服饰、保健品、电子产品等五类消费品是海淘一族最热衷购买的商品。
Reporters check data found that cross-border business in China to trade the forehead 70000000000 yuan last year, from 2008 to 2013, the compound annual growth rate as high as 31%. Beauty skin care, baby food, clothing, health care products, electronic products and so on five types of consumer goods is sea Tao gens most keen to buy goods.
“如今我们销售到国外的主要还是国内的轻工业产品,比如鞋、帽、服装等,而国外的红酒、饼干、巧克力、化妆品等在国内的需求量也越来越大。”即将入驻温岭电子商务创业园的德瑞驰国际贸易(北京)有限公司总经理任俊霞说。
"Now we mainly sold to foreign or domestic light industry products, such as shoes, hats, clothing and so on, while the foreign wine, biscuits, chocolate, cosmetics etc. are also growing domestic demand more." Will be settled down Wenling e-commerce venture Park Derui Chi International Trading (Beijing) Limited General Manager Ren Junxia said.
不过,和十几年前不同,任俊霞告诉记者:“以前的进出口贸易中,国内产品出口更占优势,但是这几年下来,因为质量的不稳定性,国内产品的利润越来越低。出口越多,企业的压力也越大。在2009年前后,更多人选择了从国外进口产品销售给国内的消费者。”
However, unlike a decade ago, Ren Junxia told reporters: "in the past, import and export trade, domestic exports more dominant, but a few years down, because the quality of instability, domestic products increasingly low profit. Export more, the greater the pressure of enterprises. Before and after 2009, more people choose to import from abroad the products sold to domestic consumers."
但是,随着互联网的“四通八达”,国外进口产品的途径越多,价格逐渐透明,这使得进口产品的利润差不断在缩小,而任俊霞选择温岭的原因:一方面是因 为和北京的跨境电商趋于饱和、竞争压力大的布局相比,温岭的市场经济活跃,而且因为三线城市进口渠道不广,也更容易有商机;另一方面就是园区集聚的效应。 “众多跨境电商集聚,在一定程度上也可以降低我们进出口的成本。”任俊霞说。
However, as the Internet "versatile", more ways to imported products, prices gradually transparent, which makes imports shrinking profit difference, causes Ren Junxia to choose Wenling: on the one hand is because and Beijing cross-border electric business tends to saturation, competition layout pressure compared to the active market economy, Wenling because the import channel, and the three line of the city is not wide, are also more likely to have business opportunities; effect on the other hand is the park agglomeration. "Many cross-border business agglomeration, to a certain extent, also can reduce the cost of our import and export." Ren Junxia said.
跨境贸易仍存瓶颈,物流服务才是关键
Cross border trade is still the bottleneck, the logistics service is the key
除了园区集聚的吸引力,任俊霞还看中了位于玉环的大麦屿贸易口岸,更方便进出口企业通关。
In addition to the park gathering appeal, Ren Junxia also took a fancy to in Yuhuan Damaiyu port trading, more convenient customs clearance of import and export enterprises.
大麦屿港区是省内县级港区的一类口岸,目前,“一关三检”都已全部入驻。在最近国家商务部、海关总署联合公布的《第三批试行更开放管理措施对台小额 贸易点的通知》中,大麦屿港就名列其中。这意味着原来受“规定对台小额贸易只能使用100吨以下的台湾船只,每船每次进出口额不得超过10万美元”的“双 限”被放开。
Damaiyu port is a port, the province county port at present, "the Customs seized three" have all been settled. At the recent national Ministry of Commerce, General Administration of Customs jointly announced the third batch of pilot "more open management measures for small volume trade with Taiwan little notice", barley island harbor is among. This means that the original "regulations by small trade can only use 100 Taiwan ship tons of Taiwan, each ship each import and export amount is not more than 100000 dollars" and "double limit" was released.
在任俊霞看来,由于我国在付款信用、采购成本和效率、短交货期和小批量订单、售后退换货服务等方面的水平参差不齐,跨境“直通”贸易仍面临诸多问 题,物流就是其中最大的瓶颈。跨境零售,从制造商(代理商)直接到消费者,等于把中间所有的环节都省掉,要完成这样的“直达”,必须有高效的物流、结汇等 快速服务。
In Ren Junxia's view, because our country in payment letter of credit, purchase cost and efficiency, short delivery time and small volume orders, after-sales service and other aspects of the return level is uneven, cross-border "through" trade still faces many problems, the logistics is one of the biggest bottleneck. Cross-border retail, from the manufacturer (agents) directly to the consumer, equal to all save the intermediate links, to complete such a "direct", must have efficient logistics, settlement and fast service.
但如今,跨境物流仍存在着配送时间长、包裹无法全程追踪、清关障碍等痛点。“不像海淘、代购一族,正规的跨境电商出口产品需要报关,进口产品需要法 检,有时候甚至还需要配额才能通关,手续很是繁杂,”任俊霞说,“就拿我们从法国进口红酒来说,中秋节之前想要拿到酒
But now, there still exists the cross-border logistics delivery time, the package cannot be whole process tracing, customs clearance disorders such as pain point. "Unlike the sea Tao, purchasing group, regular cross-border business export products to declare, imported products need law examination, sometimes even need a quota to customs clearance, formalities is very complicated," Ren Junxia said, "take our imported from France red wine, want to get the wine before the Mid Autumn Festival